What Every Superintendent and Principal

Needs to Know


Now out in its second edition!


School Leadership for the Real World

From three brave voices in the trenches come more healthy, easy-to-apply, straightforward school leadership ideas and practices than from any other book in print. No-nonsense, often funny advice about what works, what never did, and what you can do to put your school(s) and yourself atop the excellence pile, modestly or raucously crowing

Three of Illinois top educational leadersJim Rosborg, Max McGee, and Jim Burgettoffer 336 pages of advice that includes lreadership, ethics, communications, trust, teachers, assessment—even personal hygiene, getting those irksome referenda passed, and what to say to the press, and when. Its simply a must for every school administrator.

SATISFACTION GUARANTEED: If this book isnt more than we promise, send it back for a full refund, even if your dog chewed on it.  No questions asked.

Why should your Board buy this book

for every administrator in your district?

The authors are three guys who rose to the top in school administration because, under fire, they could provide practical, successful solutions to almost any predicament. Even more, they could innovate, cut through the jargon and nonsense, and lead. So on these pages, they share what they have learned: ideas, high-impact lessons about leadership, and everyday problem solving that can be immediately implemented at every school level. Their combined wisdom and stories will make administrators think, laugh, and act.

You can order the entire book (the best deal financially)

or any of the chapters separately.


Check our bulk order discounts at the order form!


(Please contact us to order the chapters.)


(Read the Introduction and Chapter One free!)


Paper trade, $24.95 

Digital version, $20

6 x 9 / 328 pages 

ISBN 0-9708621-6-4

If you have edition one, don’t fret. The second edition (revised and updated) contains a few more case studies, one less, and a wee extension of several chapters, but it’s about 95% the same. The first edition was a solid book and we only tinkered a bit, mostly to make the examples current. Also, the price hasn’t changed.

Here’s an inside look at the second edition. (The first is sold out.)

Table of contents

What does this book discuss, and in what order?

Front cover

What does the front of the book look like?

Back cover

And the back?


Here's the book's short introduction.

Chapter One

And all of Chapter One.


What are other education leaders saying about this book? (These are for both editions.)

Authors' Biographies

What is the background of the book's three authors?

Order Form

How can I buy one or many copies, chapters, or reports immediately?



Education Communication Unlimited


(800) 563-1454