The table of contents of What Every Superintendent and Principal Needs to Know
by Jim Rosborg, Max Mcgee, and Jim Burgett

(Second edition, 2007)


School Leadership
[Jim Rosborg]

This chapter deals with 20 different ideas that the successful school administrator might use as a guide for developing the proper work and learning atmospheres under his or her tutelage. (This entire chapter, as well as the book's introduction, can be read or printed out, free.)


Civic Leadership and Ethics
[Jim Burgett]

Ethics, says this chapter, are not a option for success: a leader without ethics will never reach his or her fullest effectiveness. Further, a successful school leader must have a positive impact on their community, which, in part, comes from knowing how to deal with the press, politicians, and other community leaders. 


Business Basics for
School Leaders
[Max McGee]

Writing a business plan, building a business case, forecasting, benchmarking, and the market practices of successful school and business leaders: all are described in this chapter and illustrated with examples.


[Jim Burgett]

Being able to communicate effectively as a school administrator may be the single most important requirement for success. Honesty, the willingness to find an unknown answer, being concise, and being available are essential components. Chapter Four shows not only the many ways that school administrators communicate, but also the need to plan ahead, prepare well, and be able to prove what you present to parents, taxpayers, and the press.


Building and Sustaining Trust
[Max McGee]

Successful business leaders are trusting and trustworthy. So this chapter contains a dozen tips on how to build trust, as well as advises the leader on how to be trusting and how to recover from a violation of trust. Keeping promises, consistency between words and action, and attention to relationships at all levels are the most important ways to develop and enhance credibility.


[Jim Burgett]

If approached in an organized way, planning is doable and straightforward. Here, two approaches are explained: the "Big Plan" is built around the needs and vision of the school, and the "Day Plan" addresses personal time management and implementation. 


Expert Knowledge
[Jim Rosborg]

Chapter Seven address discusses organizational types of activities needed to run an effective school district.  Those include the Baldrige Criteria, the ISLLC Standards for Professional Development, bond issue passage, and professional development through college instruction. 


Building Internal Capacity
[Max McGee]

The most successful leaders are those who build capacity for continued improvement in teaching and learning. Leaders build capacity when they focus the entire school community on a common purpose, mission, and goal(s); enhance the knowledge and skills of their staff; distribute leadership; develop relationships, and establish reciprocal accountability. Explained here, in greater detail, are what building capacity means and how one accomplishes it.


Visionary Leadership
[Max McGee]

Visionary leaders are men and women of action who expand traditional boundaries. Examples might be putting pre-school classes in their schools, educating parents, replicating successful programs of other schools, or working to effect change at the state level. This chapter tells more about who visionary leaders are and what they do.


Successful Teaching
and Learning
[Jim Rosborg]

When dealing with teachers, there will be issues concerning unions, collective bargaining, labor problems, and the curriculum. That said, the successful administrator provides teachers with supplies, disciplinary support, and creative ways to provide classroom monies through outside resources such as a school foundation. 


Adventures in Innovation
[Jim Rosborg]

Chapter Eleven looks at ideas to help invigorate teaching and learning. Local, state, and national "best practices" and innovative ideas are explored. After school programs are discussed; so are extending the school day and the school year.


Taking Care of YOU!
[Jim Burgett]

Administrators cannot be effective in school unless they take personal care of their own needs, so this chapter suggests survival, success, and happiness techniques applied to the human being first and the administrator second.


Standards, Assessment,
and Accountability
[Jim Rosborg]
[Max McGee]

This chapter looks at ways the administrator can improve the school's assessment program by making sure the staff understands the importance of assessments and how to set the proper environment to maximize test results.  Good school administrators recognize the importance of testing and  assessment, communicate to the public and staff what the results say, hold themself and their staff accountable for student achievement, and use the information to improve teaching and learning. 


Case Studies in Real-World Leadership
[All three authors]

Eleven real-world examples that highlight points made in this book. 



Education Communication Unlimited

(800) 563-1454