Excellence in Education Report Series

"Excellence in Education
for Superintendents
and Principals"
Report Series

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These four reports focus on activities of particular use to school superintendents and principals (K-12)—nuts-and-bolts things that work and top administrators need to know, with how-to information that affects on-site change. The printed version costs $25, plus shipping (and tax if sent to California). The digital version is $20 total. (Most reports also include, in the text, additional, downloadable reference material linkable to the www.superintendents-and-principals.com website.)

The report series has been created to provide additional, continual, usable information of the type found in our recent books, What Every Superintendent and Principal Needs to Know and The Perfect School, by Jim Rosborg, Max McGee, and Jim Burgett, and Teachers Change Lives 24/7, by Jim Burgett.

Each report is listed below., followed by a summary description. To know more about the respective authors, hit that link. For ordering details, please use the link above.

Report Title	Author(s)
"How to Handle the Death of a Student, Faculty, or Staff Member"	Jim Burgett
"Television Appearance and Media Strategies for Superintendents and Principals"	Jas Lonnquist
"How to Get Your Magazine, Newsletter, Journal, and Newspaper Articles in Print 75% of the Time"	Gordon Burgett
"How to Profitably Self-Publish and Sell Your Own Book(s) to Your Educational Colleagues"	Gordon Burgett

Summary Report Descriptions

Want to read the first few pages of any of these reports?

"How to Handle the Death of a Student, Faculty,
or Staff Member"

Sample pages

It's inevitable that a school administrator will have to deal with the death of a student, faculty, or staff member at some point during their career, and that each situation will be different in nature and scope. When that happens, there isn't much time to develop a plan or to research options for handling the often complicated situation. What do you do if the family makes a request to hold a service in the school and it has never been done before? How do you ensure that you are notified of the death early enough to adequately plan? What are some common guidelines for memorials, services, and involvement with the funeral director? What is the role of the administrator in each situation?

This report is designed to give you simple guidelines that you can quickly refer to in times of need. It will provide:

(1) steps of action, lists of responsibilities for various staff members, a model policy, and a clear definition of what a school administrator should and shouldn't do.
(2) suggestions on how to be proactive with community services.
(3) information about dozens of other, important things.

In short, it will provide key information required to bring respect, closure, and comfort during the events surrounding that unfortunate passing.

"Television Appearance and Media Strategies
for Superintendents and Principals"

Sample pages

As a superintendent or principal you are always in the media’s eye. The idea is to be proactive rather than reactive. So Jas Lonnquist, a writer and independent producer, explains in this report, in step-by-step detail, how you develop media savvy, then a complete strategy, to control the precise image that you, your district, and your school(s) can project at all times to the public.

Nobody can control “events” or the “news,” but how they and the reaction to them are handled, where, when, and with what system-wide coordination, is the heart of Lonnquist’s nine-section, immediately applicable plan. The titles of those sections are (1) Media Savvy, (2) Devising a Media Plan, (3) In Times of Crisis: Eight Vital Media Strategies, (4) Providing an Interview That Won’t Get Lost in the Edit, (5) How to Project the Right Image on Camera, (6) Taping in a Television Studio, (7) How to Find and Maintain Media Contacts. (8) Strategies to Create a Media Savvy School, and (9) Forms and Worksheets, which includes a Press Briefing Worksheet, Media Sign-In Form, Release Form, Sample Release Letter for Parents, and School Fact Sheet.

From writing a press release, the legal issues of a media plan, how to control the facility and information to establishing the purpose of your press briefing and writing out the opening statement, status report, and your commitment statement, it’s all here, to defuse an already stressful position and activity and to convert the media into a vital and valuable school ally. This report is a $25 gem.

"How to Get Your Magazine, Newsletter, Journal,
and Newspaper Articles in Print 75% of the Time"

Sample pages

"Being a superintendent or principal gives you some local clout with the town (and perhaps county) newspaper editors, who may feel some pressure to put what you write on their pages (for good or bad). Educational association newsletters or journals might also give you a preferred nod in considering your idea or text, but that's about it. For the rest, you need a process that increases your writing and publishing ratio far above the average write-it-and-send-it-in system used by the casual sometime journalist or writer. That's what this report provides, plus some serious questions you must ask yourself before you put your words in public display," Gordon Burgett says at the outset of this report. (What does he know? The process, by which he has put 1,700+ freelance articles and 27 books of his own in print.)

The tools this report provides build from a school administrator's strengths: literacy, something to say, visibility, and power. Burgett explains 13 reasons why articles make sense, how to create a selling strategy and feasibility study, where to find appropriate publications for your words, and which of the two best paths to follow to see your words in print: direct submissions or the query, then write approach.

With lots of examples, a "How to Study a Printed Magazine Article" guide, a "Permission to Quote" letter, an article writing format, and no-nonsense advice about photography, releases, and copyright, this customized process for administrators lifts their chances of predictably and regularly being into print to par with other full-time writing professionals.

"How to Profitably Self-Publish and Sell Your Own Book(s) to Your Educational Colleagues"

Sample pages

There's an excellent, profitable way for school administrators to write books (and more) for their educational colleagues that puts the control of the book, its title, its distribution, and its many reuses directly in their hands—and to have the book out in a few months rather than years. That's to avoid the slow, labyrinthine, low-paying process of going through standard publishers and niche publish it themselves.

This report explains the niche book concept, suggests the kinds of topics that work best, provides a link for a comparison of selling by the standard vs niche means, and then directs the doers to the two key books that will walk them through each step of the niche-publishing process.

Most important, this report takes the administrator through the first, and most important, step through the use of a current case study of an educational book, What Every Superintendent and Principal Needs to Know. By doing that step, the reader can test the marketability of their book idea before they write a word or spend much money. That way the administrator will spend several weeks to first see if their book (once produced) will be bought rather than spending months or years preparing a book that may have no buying appeal. If the test proves positive, the reader can then let the two books suggested take them through the final steps of preparation, production, and promotion. The knowledge the administrator will gain from the report will open up the possibility of very profitable publishing (as the case study will show) to any person who sincerely wishes to write a book and see it in print soon. It will also open up the prospect of creating a much fuller publishing (or other information dissemination means) career for themselves, members of their family, or others with whom they may wish to partner.

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